Demystifying The Mysterious Art of SEO (in 2021)

Block out the distractions. Important information around increasing your web traffic is about to be released. Shortly you’ll be qualified to make the best decisions when confronting SEO strategy and digital marketing.

Is SEO a myth?

Welcome to this introduction to the topic of SEO and digital marketing. Why would a topic like this be trending? Could it be that the web is now the number one driver of all business sales worldwide? Put simply, yes.

SEO (Search Engine Optimisation) is the process of preparing a website to appear on search engine results when certain keywords are queried by a user. Search Engines all use a unique algorithm when indexing their results, which can encompass hundreds of different factors, all contributing to the ranking priority of a website.

The aim of SEO is to exploit those factors to increase organic traffic

Many people remain pessimistic about the actual effectiveness of SEO strategy, arguing the concept is merely marketing spin in order to create revenue avenues for marketing agencies.

This is far from the truth. SEO is indeed real. And more importantly, it’s essential.

To begin, you need to understand the basic concepts impacting SEO.

Traditional Search Engines

In the early days of the web, a handful of search engines were publishing website listings based on search queries. The likes of Google and Yahoo both used a very straight forward ranking system.

To rank high, a website would need to match a few keywords, which was easy when there weren’t so many sites on the internet.

Fast forward to today and it’s a different story. The web is overloaded with websites all offering detailed information about similar keywords and niche topics.

This has made search engine ranking algorithms so complex that websites are now assessed on hundreds of criteria to determine their ranking.

Emergence of Social Media platforms

These days, the search engine game has evolved. With users now attracted to social media  platforms like Twitter, Facebook and Instagram (to name a few), gaining traffic from these sources is now a pivotal part of any SEO strategy.

The popularity of social media has exploded in the past decade. Businesses need a presence on these platforms to reap the benefits of their mass user bases.

Social Media

Posting links to your website on social media is a simplistic method of acquiring traffic. However, most digital marketing managers will place higher importance on engaging with other users on the platforms to build up a relationship and spread brand awareness.

Semantic Coding

Whenever any talk of SEO arises, semantic coding practices must be a part of the conversation. Despite its seemingly primitive approach, it will always remain a fundamental to any SEO strategy.

Semantic SEO is how the code on your website is structured or classed when rendered in the browser. Search engines will add certain weight to different types of coding elements, so it’s important to carefully consider this when building your content.

For example, a keyword in a “heading” element will be deemed more important than a keyword in a “paragraph” element.

Although unsophisticated in nature, it remains the backbone of all on page SEO strategies. 

Rounding all these insights together paints a clear picture of the relationship between SEO and digital marketing. Hopefully this provides an indication as to why you hear the word SEO thrown around so much these days.

The road ahead in digital marketing will always include an SEO component.

Be sure to reinforce your learnings by diversifying your research into SEO, as we have only scratched the surface. You’ve reached the finish line of this particular SEO analysis.

Is SEO likely to further shake ups in the near future? Remain in touch with us, as we will be on top of the changing trends as they occur.

If you are hungry for more digital marketing information, please browse our other posts.

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