If you want to create a sustainable and successful business, or future-proof your existing business, you need a dedicated eCommerce solution. Choosing the best eCommerce website builder South Africa has to offer will help you ensure you’re on the front foot of your competitors.
eCommerce has expanded tremendously within South Africa over the last decade or so. But due to the recent pandemic, that expansion has increased rapidly. Ask anyone you know, and it’s likely that in the past month or two they’ve made at least one online purchase.
A Quick Guide To Choose An Ecommerce Platform for your South African Business
South Africa has a unique digital retail market. Most of the country – even those with internet access – choose to shop in-store. As recently as 2018, most retail purchases were completed in-store. However, in the last year or two, more South Africans are making online purchases and with greater frequency. Online stores can expect a surge of searches and traffic over Black Friday and Cyber Monday, with many choosing to skip the queues in favour of online purchases. But, because of the convenience of online shopping, various payment and delivery options, and changes to consumer behaviour, year-round growth is anticipated.
Therefore, you need to have a dedicated eCommerce solution to thrive in this changing market. Here are our tips to choosing the best eCommerce platform for your local business.
Determine If Your Product is Digital Friendly
South Africa’s most popular online product categories include clothing and apparel, toiletries and beauty supplies, and pet supplies. If you’re selling items like food, or medication, or any time-sensitive products, you may want to restrict your delivery region. You can do this by changing the settings in the shipping dashboard of your preferred eCommerce platform. You should also consider courier rules, determining whether your products are restricted.
Determine Your Approach
There are several ways to get your product online in SA. The recommended method is to create your own eCommerce store. However, you can also list your items for sale on marketplaces like Takealot, Jumia, and Loot. But, if your reason for wanting to list on these sites is convenience, know this, delivering to customers through your eCommerce website takes as much effort as listing on a third-party marketplace. However, the benefits include keeping most of the profits and being able to scale.
Choose A Reliable Ecommerce Solution.
Shopstar is a proudly South African eCommerce platform. It is by far the best eCommerce website builder South Africa has to offer and enables customers to seamlessly create and grow their eCommerce dreams. You can create a marketplace, list your products for marketplaces, or simply create your own eCommerce website. Pricing starts at R220 a month to list 25 products, and you get a 14-day free trial when signing up.
Although international, Shopify has truly created an eCommerce platform that can adapt to the needs of South African businesses. They integrate with popular payment gateways like Payfast and delivery solutions like the Courier Guy. There are currently more than 7,000 local small retailers using Shopify.
WooCommerce is the most labour-intensive of the options but also has the most customization and is the most cost-effective. In fact, if cost is one of your primary priorities, WooCommerce is the best eCommerce website builder South Africa businesses can choose to use.
Are you using an eCommerce website builder? Let us know in the comments!
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